Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01031
VM0001031Silvermember1031@example.test · +601110001031 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,148
Current loyalty balance
Lifetime Spend
RM 1,436
Across 12 visits
Total Visits
12
Since 2026-01-04
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,148 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 12
Outlet purchase
2026-07-09 · Member activity · RM 106.50
App session
2026-06-27 · OPLUMO Outlet 12
Points credited
2026-06-15 · Member activity · RM 120.70
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 12
Outlet purchase
2026-05-22 · Member activity · RM 134.90
Points credited
2026-05-10 · OPLUMO Outlet 12
Outlet purchase
2026-04-28 · Member activity · RM 149.10