Audience segmentation
Segments
Create dynamic member segments to deliver personalised experiences across all outlets.
Total Members
186,432
Across 17 outlets
Saved Segments
12
Active segment definitions
Members in Segments
142,650
76.5% of total members
Avg. Segment Reach
11,888
Members per segment
Create a new segment
Dynamic rule builder
Estimated audience size
12,480
≈ 6.7% of total members
Avg. Lifetime SpendRM 1,842
Avg. Visits (90 days)7.3 visits
Top OutletOPLUMO Central
Saved segments
VIP retentionView members →
High-Value Active Members
12,480
members
• Lifetime spend > RM1,000
• Visits ≥ 5 in 90 days
• Last visit within 90 days
Birthday offerView members →
Birthday Members
6,420
members
• Birthday within 30 days
• Marketing consent = Yes
App acquisitionView members →
App-Not-Installed Members
41,213
members
• App status = Not Installed
• Marketing consent = Yes