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Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

N0

Nurul 00105

VM0000105Gold

member105@example.test · +601110000105 · Preferred outlet: OPLUMO Outlet 4

FamilyDelivery
Consent Status
Opted In
Points Balance
3,466
Current loyalty balance
Lifetime Spend
RM 4,333
Across 35 visits
Total Visits
35
Since 2024-11-17
Average Order Value
RM 156
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,466 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageExpired · expires 2026-11-30
Member notes

Relationship context

N
CRM NotePrefers weekend visits
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 4
Outlet purchase
2026-07-10 · Member activity · RM 117.00
App session
2026-06-28 · OPLUMO Outlet 4
Points credited
2026-06-16 · Member activity · RM 132.60
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 4
Outlet purchase
2026-05-23 · Member activity · RM 148.20
Points credited
2026-05-11 · OPLUMO Outlet 4
Outlet purchase
2026-04-29 · Member activity · RM 163.80