Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01127
VM0001127Goldmember1127@example.test · +601110001127 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,202
Current loyalty balance
Lifetime Spend
RM 4,003
Across 34 visits
Total Visits
34
Since 2024-12-26
Average Order Value
RM 124
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
58d
2026-08-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,202 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 6
Outlet purchase
2026-07-31 · Member activity · RM 93.00
App session
2026-07-19 · OPLUMO Outlet 6
Points credited
2026-07-07 · Member activity · RM 105.40
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 6
Outlet purchase
2026-06-13 · Member activity · RM 117.80
Points credited
2026-06-01 · OPLUMO Outlet 6
Outlet purchase
2026-05-20 · Member activity · RM 130.20