Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00119
VM0000119Goldmember119@example.test · +601110000119 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
4,221
Current loyalty balance
Lifetime Spend
RM 5,277
Across 39 visits
Total Visits
39
Since 2024-07-20
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
127d
2026-06-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,221 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 1
Outlet purchase
2026-05-23 · Member activity · RM 86.25
App session
2026-05-11 · OPLUMO Outlet 1
Points credited
2026-04-29 · Member activity · RM 97.75
Win-back campaign delivered
2026-04-17 · OPLUMO Outlet 1
Outlet purchase
2026-04-05 · Member activity · RM 109.25
Points credited
2026-03-24 · OPLUMO Outlet 1
Outlet purchase
2026-03-12 · Member activity · RM 120.75