Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01215
VM0001215Silvermember1215@example.test · +601110001215 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,598
Current loyalty balance
Lifetime Spend
RM 1,998
Across 23 visits
Total Visits
23
Since 2025-06-01
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
99d
2026-07-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,598 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 9
Outlet purchase
2026-06-20 · Member activity · RM 63.75
App session
2026-06-08 · OPLUMO Outlet 9
Points credited
2026-05-27 · Member activity · RM 72.25
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 9
Outlet purchase
2026-05-03 · Member activity · RM 80.75
Points credited
2026-04-21 · OPLUMO Outlet 9
Outlet purchase
2026-04-09 · Member activity · RM 89.25