Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01263
VM0001263Silvermember1263@example.test · +601110001263 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,678
Current loyalty balance
Lifetime Spend
RM 2,099
Across 25 visits
Total Visits
25
Since 2025-03-15
Average Order Value
RM 91
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
141d
2026-05-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,678 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 6
Outlet purchase
2026-05-09 · Member activity · RM 68.25
App session
2026-04-27 · OPLUMO Outlet 6
Points credited
2026-04-15 · Member activity · RM 77.35
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 6
Outlet purchase
2026-03-22 · Member activity · RM 86.45
Points credited
2026-03-10 · OPLUMO Outlet 6
Outlet purchase
2026-02-26 · Member activity · RM 95.55