Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01271
VM0001271Silvermember1271@example.test · +601110001271 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
966
Current loyalty balance
Lifetime Spend
RM 1,208
Across 12 visits
Total Visits
12
Since 2025-12-27
Average Order Value
RM 126
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
88d
2026-07-13
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
966 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 14
Outlet purchase
2026-07-01 · Member activity · RM 94.50
App session
2026-06-19 · OPLUMO Outlet 14
Points credited
2026-06-07 · Member activity · RM 107.10
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 14
Outlet purchase
2026-05-14 · Member activity · RM 119.70
Points credited
2026-05-02 · OPLUMO Outlet 14
Outlet purchase
2026-04-20 · Member activity · RM 132.30