Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01275
VM0001275Silvermember1275@example.test · +601110001275 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
1,065
Current loyalty balance
Lifetime Spend
RM 1,332
Across 42 visits
Total Visits
42
Since 2024-07-02
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
91d
2026-07-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,065 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-10 · OPLUMO Outlet 1
Outlet purchase
2026-06-28 · Member activity · RM 19.50
App session
2026-06-16 · OPLUMO Outlet 1
Points credited
2026-06-04 · Member activity · RM 22.10
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 1
Outlet purchase
2026-05-11 · Member activity · RM 24.70
Points credited
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 27.30