Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01287
VM0001287Silvermember1287@example.test · +601110001287 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,016
Current loyalty balance
Lifetime Spend
RM 1,271
Across 25 visits
Total Visits
25
Since 2025-03-24
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
132d
2026-05-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,016 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 13
Outlet purchase
2026-05-18 · Member activity · RM 39.75
App session
2026-05-06 · OPLUMO Outlet 13
Points credited
2026-04-24 · Member activity · RM 45.05
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 13
Outlet purchase
2026-03-31 · Member activity · RM 50.35
Points credited
2026-03-19 · OPLUMO Outlet 13
Outlet purchase
2026-03-07 · Member activity · RM 55.65