Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 00131
VM0000131Goldmember131@example.test · +601110000131 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,541
Current loyalty balance
Lifetime Spend
RM 3,177
Across 34 visits
Total Visits
34
Since 2024-11-24
Average Order Value
RM 82
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
90d
2026-07-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,541 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 13
Outlet purchase
2026-06-29 · Member activity · RM 61.50
App session
2026-06-17 · OPLUMO Outlet 13
Points credited
2026-06-05 · Member activity · RM 69.70
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 13
Outlet purchase
2026-05-12 · Member activity · RM 77.90
Points credited
2026-04-30 · OPLUMO Outlet 13
Outlet purchase
2026-04-18 · Member activity · RM 86.10