Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01355
VM0001355Silvermember1355@example.test · +601110001355 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,240
Current loyalty balance
Lifetime Spend
RM 2,800
Across 41 visits
Total Visits
41
Since 2024-06-02
Average Order Value
RM 57
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
139d
2026-05-23
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,240 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-23 · OPLUMO Outlet 13
Outlet purchase
2026-05-11 · Member activity · RM 42.75
App session
2026-04-29 · OPLUMO Outlet 13
Points credited
2026-04-17 · Member activity · RM 48.45
Win-back campaign delivered
2026-04-05 · OPLUMO Outlet 13
Outlet purchase
2026-03-24 · Member activity · RM 54.15
Points credited
2026-03-12 · OPLUMO Outlet 13
Outlet purchase
2026-02-28 · Member activity · RM 59.85