Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01359
VM0001359Silvermember1359@example.test · +601110001359 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,374
Current loyalty balance
Lifetime Spend
RM 1,719
Across 16 visits
Total Visits
16
Since 2025-07-20
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
176d
2026-04-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,374 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 17
Outlet purchase
2026-04-04 · Member activity · RM 89.25
App session
2026-03-23 · OPLUMO Outlet 17
Points credited
2026-03-11 · Member activity · RM 101.15
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 17
Outlet purchase
2026-02-15 · Member activity · RM 113.05
Points credited
2026-02-03 · OPLUMO Outlet 17
Outlet purchase
2026-01-22 · Member activity · RM 124.95