Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01431
VM0001431Silvermember1431@example.test · +601110001431 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,362
Current loyalty balance
Lifetime Spend
RM 1,703
Across 18 visits
Total Visits
18
Since 2025-09-01
Average Order Value
RM 118
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
97d
2026-07-04
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,362 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 4
Outlet purchase
2026-06-22 · Member activity · RM 88.50
App session
2026-06-10 · OPLUMO Outlet 4
Points credited
2026-05-29 · Member activity · RM 100.30
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 4
Outlet purchase
2026-05-05 · Member activity · RM 112.10
Points credited
2026-04-23 · OPLUMO Outlet 4
Outlet purchase
2026-04-11 · Member activity · RM 123.90