Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01455
VM0001455Membermember1455@example.test · +601110001455 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
808
Current loyalty balance
Lifetime Spend
RM 1,011
Across 21 visits
Total Visits
21
Since 2025-06-20
Average Order Value
RM 42
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
116d
2026-06-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
808 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 11
Outlet purchase
2026-06-03 · Member activity · RM 31.50
App session
2026-05-22 · OPLUMO Outlet 11
Points credited
2026-05-10 · Member activity · RM 35.70
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 11
Outlet purchase
2026-04-16 · Member activity · RM 39.90
Points credited
2026-04-04 · OPLUMO Outlet 11
Outlet purchase
2026-03-23 · Member activity · RM 44.10