Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01475
VM0001475Silvermember1475@example.test · +601110001475 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
2,375
Current loyalty balance
Lifetime Spend
RM 2,969
Across 16 visits
Total Visits
16
Since 2025-11-21
Average Order Value
RM 177
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
52d
2026-08-18
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,375 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 14
Outlet purchase
2026-08-06 · Member activity · RM 132.75
App session
2026-07-25 · OPLUMO Outlet 14
Points credited
2026-07-13 · Member activity · RM 150.45
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 14
Outlet purchase
2026-06-19 · Member activity · RM 168.15
Points credited
2026-06-07 · OPLUMO Outlet 14
Outlet purchase
2026-05-26 · Member activity · RM 185.85