Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01491
VM0001491Silvermember1491@example.test · +601110001491 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted In
Points Balance
2,097
Current loyalty balance
Lifetime Spend
RM 2,622
Across 31 visits
Total Visits
31
Since 2024-12-31
Average Order Value
RM 99
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,097 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 13
Outlet purchase
2026-06-12 · Member activity · RM 74.25
App session
2026-05-31 · OPLUMO Outlet 13
Points credited
2026-05-19 · Member activity · RM 84.15
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 13
Outlet purchase
2026-04-25 · Member activity · RM 94.05
Points credited
2026-04-13 · OPLUMO Outlet 13
Outlet purchase
2026-04-01 · Member activity · RM 103.95