Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01551
VM0001551Membermember1551@example.test · +601110001551 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
472
Current loyalty balance
Lifetime Spend
RM 591
Across 24 visits
Total Visits
24
Since 2025-06-18
Average Order Value
RM 32
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
64d
2026-08-06
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
472 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-06 · OPLUMO Outlet 5
Outlet purchase
2026-07-25 · Member activity · RM 24.00
App session
2026-07-13 · OPLUMO Outlet 5
Points credited
2026-07-01 · Member activity · RM 27.20
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 5
Outlet purchase
2026-06-07 · Member activity · RM 30.40
Points credited
2026-05-26 · OPLUMO Outlet 5
Outlet purchase
2026-05-14 · Member activity · RM 33.60