Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01563
VM0001563Silvermember1563@example.test · +601110001563 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
2,135
Current loyalty balance
Lifetime Spend
RM 2,670
Across 22 visits
Total Visits
22
Since 2025-05-20
Average Order Value
RM 100
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
129d
2026-06-02
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,135 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 17
Outlet purchase
2026-05-21 · Member activity · RM 75.00
App session
2026-05-09 · OPLUMO Outlet 17
Points credited
2026-04-27 · Member activity · RM 85.00
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 17
Outlet purchase
2026-04-03 · Member activity · RM 95.00
Points credited
2026-03-22 · OPLUMO Outlet 17
Outlet purchase
2026-03-10 · Member activity · RM 105.00