Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01571
VM0001571Membermember1571@example.test · +601110001571 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
901
Current loyalty balance
Lifetime Spend
RM 1,127
Across 11 visits
Total Visits
11
Since 2026-02-21
Average Order Value
RM 95
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
50d
2026-08-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
901 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 8
Outlet purchase
2026-08-08 · Member activity · RM 71.25
App session
2026-07-27 · OPLUMO Outlet 8
Points credited
2026-07-15 · Member activity · RM 80.75
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 8
Outlet purchase
2026-06-21 · Member activity · RM 90.25
Points credited
2026-06-09 · OPLUMO Outlet 8
Outlet purchase
2026-05-28 · Member activity · RM 99.75