Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01583
VM0001583Platinummember1583@example.test · +601110001583 · Preferred outlet: OPLUMO Outlet 3
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,335
Current loyalty balance
Lifetime Spend
RM 6,670
Across 36 visits
Total Visits
36
Since 2024-10-27
Average Order Value
RM 163
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
82d
2026-07-19
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,335 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 3
Outlet purchase
2026-07-07 · Member activity · RM 122.25
App session
2026-06-25 · OPLUMO Outlet 3
Points credited
2026-06-13 · Member activity · RM 138.55
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 3
Outlet purchase
2026-05-20 · Member activity · RM 154.85
Points credited
2026-05-08 · OPLUMO Outlet 3
Outlet purchase
2026-04-26 · Member activity · RM 171.15