Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 01610
VM0001610Silvermember1610@example.test · +601110001610 · Preferred outlet: OPLUMO Outlet 13
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,295
Current loyalty balance
Lifetime Spend
RM 1,619
Across 9 visits
Total Visits
9
Since 2025-12-27
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
142d
2026-05-20
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,295 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-20 · OPLUMO Outlet 13
Outlet purchase
2026-05-08 · Member activity · RM 111.75
App session
2026-04-26 · OPLUMO Outlet 13
Points credited
2026-04-14 · Member activity · RM 126.65
Win-back campaign delivered
2026-04-02 · OPLUMO Outlet 13
Outlet purchase
2026-03-21 · Member activity · RM 141.55
Points credited
2026-03-09 · OPLUMO Outlet 13
Outlet purchase
2026-02-25 · Member activity · RM 156.45