Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01623
VM0001623Silvermember1623@example.test · +601110001623 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,969
Current loyalty balance
Lifetime Spend
RM 2,462
Across 26 visits
Total Visits
26
Since 2025-05-09
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
68d
2026-08-02
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,969 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-02 · OPLUMO Outlet 9
Outlet purchase
2026-07-21 · Member activity · RM 87.75
App session
2026-07-09 · OPLUMO Outlet 9
Points credited
2026-06-27 · Member activity · RM 99.45
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 9
Outlet purchase
2026-06-03 · Member activity · RM 111.15
Points credited
2026-05-22 · OPLUMO Outlet 9
Outlet purchase
2026-05-10 · Member activity · RM 122.85