Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01631
VM0001631Silvermember1631@example.test · +601110001631 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,214
Current loyalty balance
Lifetime Spend
RM 2,769
Across 35 visits
Total Visits
35
Since 2024-10-11
Average Order Value
RM 77
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
116d
2026-06-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,214 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-15 · OPLUMO Outlet 17
Outlet purchase
2026-06-03 · Member activity · RM 57.75
App session
2026-05-22 · OPLUMO Outlet 17
Points credited
2026-05-10 · Member activity · RM 65.45
Win-back campaign delivered
2026-04-28 · OPLUMO Outlet 17
Outlet purchase
2026-04-16 · Member activity · RM 73.15
Points credited
2026-04-04 · OPLUMO Outlet 17
Outlet purchase
2026-03-23 · Member activity · RM 80.85