Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01655
VM0001655Goldmember1655@example.test · +601110001655 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,003
Current loyalty balance
Lifetime Spend
RM 3,754
Across 34 visits
Total Visits
34
Since 2024-11-07
Average Order Value
RM 125
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
107d
2026-06-24
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,003 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-24 · OPLUMO Outlet 7
Outlet purchase
2026-06-12 · Member activity · RM 93.75
App session
2026-05-31 · OPLUMO Outlet 7
Points credited
2026-05-19 · Member activity · RM 106.25
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 7
Outlet purchase
2026-04-25 · Member activity · RM 118.75
Points credited
2026-04-13 · OPLUMO Outlet 7
Outlet purchase
2026-04-01 · Member activity · RM 131.25