Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01659
VM0001659Silvermember1659@example.test · +601110001659 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
2,006
Current loyalty balance
Lifetime Spend
RM 2,509
Across 20 visits
Total Visits
20
Since 2025-06-07
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,006 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 11
Outlet purchase
2026-05-03 · Member activity · RM 107.25
App session
2026-04-21 · OPLUMO Outlet 11
Points credited
2026-04-09 · Member activity · RM 121.55
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 11
Outlet purchase
2026-03-16 · Member activity · RM 135.85
Points credited
2026-03-04 · OPLUMO Outlet 11
Outlet purchase
2026-02-20 · Member activity · RM 150.15