Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N0
Nurul 01665
VM0001665Platinummember1665@example.test · +601110001665 · Preferred outlet: OPLUMO Outlet 17
FamilyDelivery
Consent Status
Opted In
Points Balance
5,319
Current loyalty balance
Lifetime Spend
RM 6,649
Across 40 visits
Total Visits
40
Since 2024-08-09
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
89d
2026-07-12
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,319 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 17
Outlet purchase
2026-06-30 · Member activity · RM 111.75
App session
2026-06-18 · OPLUMO Outlet 17
Points credited
2026-06-06 · Member activity · RM 126.65
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 17
Outlet purchase
2026-05-13 · Member activity · RM 141.55
Points credited
2026-05-01 · OPLUMO Outlet 17
Outlet purchase
2026-04-19 · Member activity · RM 156.45