Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 20871
VM0020871Membermember20871@example.test · +601110020871 · Preferred outlet: OPLUMO Outlet 13
Birthday SoonLunch
Consent Status
Opted In
Points Balance
483
Current loyalty balance
Lifetime Spend
RM 605
Across 4 visits
Total Visits
4
Since 2026-03-14
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
483 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 13
Outlet purchase
2026-04-25 · Member activity · RM 99.75
App session
2026-04-13 · OPLUMO Outlet 13
Points credited
2026-04-01 · Member activity · RM 113.05
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 13
Outlet purchase
2026-03-08 · Member activity · RM 126.35
Points credited
2026-02-24 · OPLUMO Outlet 13
Outlet purchase
2026-02-12 · Member activity · RM 139.65