Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 20872
VM0020872Goldmember20872@example.test · +601110020872 · Preferred outlet: OPLUMO Outlet 14
High ValueWeekend
Consent Status
Opted Out
Points Balance
3,323
Current loyalty balance
Lifetime Spend
RM 4,154
Across 32 visits
Total Visits
32
Since 2024-11-09
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
141d
2026-05-21
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,323 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-21 · OPLUMO Outlet 14
Outlet purchase
2026-05-09 · Member activity · RM 89.25
App session
2026-04-27 · OPLUMO Outlet 14
Points credited
2026-04-15 · Member activity · RM 101.15
Win-back campaign delivered
2026-04-03 · OPLUMO Outlet 14
Outlet purchase
2026-03-22 · Member activity · RM 113.05
Points credited
2026-03-10 · OPLUMO Outlet 14
Outlet purchase
2026-02-26 · Member activity · RM 124.95