Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20975
VM0020975Silvermember20975@example.test · +601110020975 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,840
Current loyalty balance
Lifetime Spend
RM 2,301
Across 14 visits
Total Visits
14
Since 2026-01-15
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
33d
2026-09-06
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,840 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-06 · OPLUMO Outlet 15
Outlet purchase
2026-08-25 · Member activity · RM 120.75
App session
2026-08-13 · OPLUMO Outlet 15
Points credited
2026-08-01 · Member activity · RM 136.85
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 15
Outlet purchase
2026-07-08 · Member activity · RM 152.95
Points credited
2026-06-26 · OPLUMO Outlet 15
Outlet purchase
2026-06-14 · Member activity · RM 169.05