Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 20999
VM0020999Silvermember20999@example.test · +601110020999 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted In
Points Balance
1,656
Current loyalty balance
Lifetime Spend
RM 2,071
Across 32 visits
Total Visits
32
Since 2024-10-22
Average Order Value
RM 85
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
159d
2026-05-03
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,656 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-03 · OPLUMO Outlet 5
Outlet purchase
2026-04-21 · Member activity · RM 63.75
App session
2026-04-09 · OPLUMO Outlet 5
Points credited
2026-03-28 · Member activity · RM 72.25
Win-back campaign delivered
2026-03-16 · OPLUMO Outlet 5
Outlet purchase
2026-03-04 · Member activity · RM 80.75
Points credited
2026-02-20 · OPLUMO Outlet 5
Outlet purchase
2026-02-08 · Member activity · RM 89.25