Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K2
Kavitha 21005
VM0021005Goldmember21005@example.test · +601110021005 · Preferred outlet: OPLUMO Outlet 11
New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,684
Current loyalty balance
Lifetime Spend
RM 4,605
Across 25 visits
Total Visits
25
Since 2025-05-07
Average Order Value
RM 148
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
88d
2026-07-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,684 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-13 · OPLUMO Outlet 11
Outlet purchase
2026-07-01 · Member activity · RM 111.00
App session
2026-06-19 · OPLUMO Outlet 11
Points credited
2026-06-07 · Member activity · RM 125.80
Win-back campaign delivered
2026-05-26 · OPLUMO Outlet 11
Outlet purchase
2026-05-14 · Member activity · RM 140.60
Points credited
2026-05-02 · OPLUMO Outlet 11
Outlet purchase
2026-04-20 · Member activity · RM 155.40