HD
HongdaFounder
Members · Customer 360

Customer 360

A complete view of this member's profile, value, behaviour and engagement across all outlets.

K2

Kavitha 21077

VM0021077Gold

member21077@example.test · +601110021077 · Preferred outlet: OPLUMO Outlet 15

New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,278
Current loyalty balance
Lifetime Spend
RM 4,098
Across 36 visits
Total Visits
36
Since 2024-11-22
Average Order Value
RM 119
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
56d
2026-08-14
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards

Gold member

★
3,278 pointsCurrent redeemable points balance.
%
RM10 Birthday RewardAvailable · expires 2026-12-31
%
Free BeverageAvailable · expires 2026-11-30
Member notes

Relationship context

N
CRM NoteNo manual notes yet
N
CRM NoteConsider win-back offer
Recent activity

Member timeline

Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 15
Outlet purchase
2026-08-02 · Member activity · RM 89.25
App session
2026-07-21 · OPLUMO Outlet 15
Points credited
2026-07-09 · Member activity · RM 101.15
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 15
Outlet purchase
2026-06-15 · Member activity · RM 113.05
Points credited
2026-06-03 · OPLUMO Outlet 15
Outlet purchase
2026-05-22 · Member activity · RM 124.95