Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21100
VM0021100Goldmember21100@example.test · +601110021100 · Preferred outlet: OPLUMO Outlet 4
DeliveryBirthday Soon
Consent Status
Opted Out
Points Balance
3,458
Current loyalty balance
Lifetime Spend
RM 4,323
Across 33 visits
Total Visits
33
Since 2024-10-15
Average Order Value
RM 152
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
148d
2026-05-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,458 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 4
Outlet purchase
2026-05-02 · Member activity · RM 114.00
App session
2026-04-20 · OPLUMO Outlet 4
Points credited
2026-04-08 · Member activity · RM 129.20
Win-back campaign delivered
2026-03-27 · OPLUMO Outlet 4
Outlet purchase
2026-03-15 · Member activity · RM 144.40
Points credited
2026-03-03 · OPLUMO Outlet 4
Outlet purchase
2026-02-19 · Member activity · RM 159.60