Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21135
VM0021135Silvermember21135@example.test · +601110021135 · Preferred outlet: OPLUMO Outlet 5
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,829
Current loyalty balance
Lifetime Spend
RM 2,287
Across 44 visits
Total Visits
44
Since 2024-03-27
Average Order Value
RM 56
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
152d
2026-05-10
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,829 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 5
Outlet purchase
2026-04-28 · Member activity · RM 42.00
App session
2026-04-16 · OPLUMO Outlet 5
Points credited
2026-04-04 · Member activity · RM 47.60
Win-back campaign delivered
2026-03-23 · OPLUMO Outlet 5
Outlet purchase
2026-03-11 · Member activity · RM 53.20
Points credited
2026-02-27 · OPLUMO Outlet 5
Outlet purchase
2026-02-15 · Member activity · RM 58.80