Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21219
VM0021219Goldmember21219@example.test · +601110021219 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
4,375
Current loyalty balance
Lifetime Spend
RM 5,469
Across 43 visits
Total Visits
43
Since 2024-07-08
Average Order Value
RM 138
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
67d
2026-08-03
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,375 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 4
Outlet purchase
2026-07-22 · Member activity · RM 103.50
App session
2026-07-10 · OPLUMO Outlet 4
Points credited
2026-06-28 · Member activity · RM 117.30
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 4
Outlet purchase
2026-06-04 · Member activity · RM 131.10
Points credited
2026-05-23 · OPLUMO Outlet 4
Outlet purchase
2026-05-11 · Member activity · RM 144.90