Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21227
VM0021227Silvermember21227@example.test · +601110021227 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
1,156
Current loyalty balance
Lifetime Spend
RM 1,446
Across 22 visits
Total Visits
22
Since 2025-08-24
Average Order Value
RM 87
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
33d
2026-09-06
App Status
Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,156 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-06 · OPLUMO Outlet 12
Outlet purchase
2026-08-25 · Member activity · RM 65.25
App session
2026-08-13 · OPLUMO Outlet 12
Points credited
2026-08-01 · Member activity · RM 73.95
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 12
Outlet purchase
2026-07-08 · Member activity · RM 82.65
Points credited
2026-06-26 · OPLUMO Outlet 12
Outlet purchase
2026-06-14 · Member activity · RM 91.35