Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21244
VM0021244Silvermember21244@example.test · +601110021244 · Preferred outlet: OPLUMO Outlet 12
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,056
Current loyalty balance
Lifetime Spend
RM 1,320
Across 14 visits
Total Visits
14
Since 2025-12-03
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
76d
2026-07-25
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,056 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-25 · OPLUMO Outlet 12
Outlet purchase
2026-07-13 · Member activity · RM 69.75
App session
2026-07-01 · OPLUMO Outlet 12
Points credited
2026-06-19 · Member activity · RM 79.05
Win-back campaign delivered
2026-06-07 · OPLUMO Outlet 12
Outlet purchase
2026-05-26 · Member activity · RM 88.35
Points credited
2026-05-14 · OPLUMO Outlet 12
Outlet purchase
2026-05-02 · Member activity · RM 97.65