Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21291
VM0021291Goldmember21291@example.test · +601110021291 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted Out
Points Balance
3,245
Current loyalty balance
Lifetime Spend
RM 4,057
Across 38 visits
Total Visits
38
Since 2024-08-22
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
112d
2026-06-19
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,245 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-19 · OPLUMO Outlet 8
Outlet purchase
2026-06-07 · Member activity · RM 75.75
App session
2026-05-26 · OPLUMO Outlet 8
Points credited
2026-05-14 · Member activity · RM 85.85
Win-back campaign delivered
2026-05-02 · OPLUMO Outlet 8
Outlet purchase
2026-04-20 · Member activity · RM 95.95
Points credited
2026-04-08 · OPLUMO Outlet 8
Outlet purchase
2026-03-27 · Member activity · RM 106.05