Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21315
VM0021315Membermember21315@example.test · +601110021315 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
173
Current loyalty balance
Lifetime Spend
RM 216
Across 5 visits
Total Visits
5
Since 2026-07-06
Average Order Value
RM 44
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
23d
2026-09-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
173 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-16 · OPLUMO Outlet 15
Outlet purchase
2026-09-04 · Member activity · RM 33.00
App session
2026-08-23 · OPLUMO Outlet 15
Points credited
2026-08-11 · Member activity · RM 37.40
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 15
Outlet purchase
2026-07-18 · Member activity · RM 41.80
Points credited
2026-07-06 · OPLUMO Outlet 15
Outlet purchase
2026-06-24 · Member activity · RM 46.20