Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21383
VM0021383Goldmember21383@example.test · +601110021383 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,311
Current loyalty balance
Lifetime Spend
RM 4,140
Across 27 visits
Total Visits
27
Since 2025-03-06
Average Order Value
RM 131
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
114d
2026-06-17
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,311 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 15
Outlet purchase
2026-06-05 · Member activity · RM 98.25
App session
2026-05-24 · OPLUMO Outlet 15
Points credited
2026-05-12 · Member activity · RM 111.35
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 15
Outlet purchase
2026-04-18 · Member activity · RM 124.45
Points credited
2026-04-06 · OPLUMO Outlet 15
Outlet purchase
2026-03-25 · Member activity · RM 137.55