Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21399
VM0021399Membermember21399@example.test · +601110021399 · Preferred outlet: OPLUMO Outlet 14
Birthday SoonLunch
Consent Status
Opted In
Points Balance
234
Current loyalty balance
Lifetime Spend
RM 293
Across 2 visits
Total Visits
2
Since 2026-03-27
Average Order Value
RM 136
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
178d
2026-04-14
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
234 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 14
Outlet purchase
2026-04-02 · Member activity · RM 102.00
App session
2026-03-21 · OPLUMO Outlet 14
Points credited
2026-03-09 · Member activity · RM 115.60
Win-back campaign delivered
2026-02-25 · OPLUMO Outlet 14
Outlet purchase
2026-02-13 · Member activity · RM 129.20
Points credited
2026-02-01 · OPLUMO Outlet 14
Outlet purchase
2026-01-20 · Member activity · RM 142.80