Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21419
VM0021419Silvermember21419@example.test · +601110021419 · Preferred outlet: OPLUMO Outlet 17
WeekendApp User
Consent Status
Opted In
Points Balance
1,053
Current loyalty balance
Lifetime Spend
RM 1,317
Across 28 visits
Total Visits
28
Since 2025-02-10
Average Order Value
RM 54
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
120d
2026-06-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,053 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 17
Outlet purchase
2026-05-30 · Member activity · RM 40.50
App session
2026-05-18 · OPLUMO Outlet 17
Points credited
2026-05-06 · Member activity · RM 45.90
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 17
Outlet purchase
2026-04-12 · Member activity · RM 51.30
Points credited
2026-03-31 · OPLUMO Outlet 17
Outlet purchase
2026-03-19 · Member activity · RM 56.70