Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21435
VM0021435Goldmember21435@example.test · +601110021435 · Preferred outlet: OPLUMO Outlet 16
WeekendApp User
Consent Status
Opted In
Points Balance
4,739
Current loyalty balance
Lifetime Spend
RM 5,924
Across 41 visits
Total Visits
41
Since 2024-07-28
Average Order Value
RM 116
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
83d
2026-07-18
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
4,739 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-18 · OPLUMO Outlet 16
Outlet purchase
2026-07-06 · Member activity · RM 87.00
App session
2026-06-24 · OPLUMO Outlet 16
Points credited
2026-06-12 · Member activity · RM 98.60
Win-back campaign delivered
2026-05-31 · OPLUMO Outlet 16
Outlet purchase
2026-05-19 · Member activity · RM 110.20
Points credited
2026-05-07 · OPLUMO Outlet 16
Outlet purchase
2026-04-25 · Member activity · RM 121.80