Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21587
VM0021587Silvermember21587@example.test · +601110021587 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted Out
Points Balance
2,098
Current loyalty balance
Lifetime Spend
RM 2,623
Across 41 visits
Total Visits
41
Since 2024-05-02
Average Order Value
RM 59
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
170d
2026-04-22
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,098 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 15
Outlet purchase
2026-04-10 · Member activity · RM 44.25
App session
2026-03-29 · OPLUMO Outlet 15
Points credited
2026-03-17 · Member activity · RM 50.15
Win-back campaign delivered
2026-03-05 · OPLUMO Outlet 15
Outlet purchase
2026-02-21 · Member activity · RM 56.05
Points credited
2026-02-09 · OPLUMO Outlet 15
Outlet purchase
2026-01-28 · Member activity · RM 61.95