Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21640
VM0021640Silvermember21640@example.test · +601110021640 · Preferred outlet: OPLUMO Outlet 17
High ValueWeekend
Consent Status
Opted Out
Points Balance
974
Current loyalty balance
Lifetime Spend
RM 1,218
Across 8 visits
Total Visits
8
Since 2026-03-20
Average Order Value
RM 150
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
77d
2026-07-24
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
974 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 17
Outlet purchase
2026-07-12 · Member activity · RM 112.50
App session
2026-06-30 · OPLUMO Outlet 17
Points credited
2026-06-18 · Member activity · RM 127.50
Win-back campaign delivered
2026-06-06 · OPLUMO Outlet 17
Outlet purchase
2026-05-25 · Member activity · RM 142.50
Points credited
2026-05-13 · OPLUMO Outlet 17
Outlet purchase
2026-05-01 · Member activity · RM 157.50