Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 21686
VM0021686Goldmember21686@example.test · +601110021686 · Preferred outlet: OPLUMO Outlet 12
App UserFamily
Consent Status
Opted In
Points Balance
3,366
Current loyalty balance
Lifetime Spend
RM 4,208
Across 39 visits
Total Visits
39
Since 2024-08-26
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
90d
2026-07-11
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,366 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-11 · OPLUMO Outlet 12
Outlet purchase
2026-06-29 · Member activity · RM 87.75
App session
2026-06-17 · OPLUMO Outlet 12
Points credited
2026-06-05 · Member activity · RM 99.45
Win-back campaign delivered
2026-05-24 · OPLUMO Outlet 12
Outlet purchase
2026-05-12 · Member activity · RM 111.15
Points credited
2026-04-30 · OPLUMO Outlet 12
Outlet purchase
2026-04-18 · Member activity · RM 122.85