Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M2
Michelle 21695
VM0021695Membermember21695@example.test · +601110021695 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
613
Current loyalty balance
Lifetime Spend
RM 767
Across 9 visits
Total Visits
9
Since 2026-05-14
Average Order Value
RM 93
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
4d
2026-10-05
App Status
Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
613 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-10-05 · OPLUMO Outlet 4
Outlet purchase
2026-09-23 · Member activity · RM 69.75
App session
2026-09-11 · OPLUMO Outlet 4
Points credited
2026-08-30 · Member activity · RM 79.05
Win-back campaign delivered
2026-08-18 · OPLUMO Outlet 4
Outlet purchase
2026-08-06 · Member activity · RM 88.35
Points credited
2026-07-25 · OPLUMO Outlet 4
Outlet purchase
2026-07-13 · Member activity · RM 97.65