Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A2
Arun 21700
VM0021700Silvermember21700@example.test · +601110021700 · Preferred outlet: OPLUMO Outlet 9
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
2,359
Current loyalty balance
Lifetime Spend
RM 2,949
Across 27 visits
Total Visits
27
Since 2025-01-02
Average Order Value
RM 102
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
177d
2026-04-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,359 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-15 · OPLUMO Outlet 9
Outlet purchase
2026-04-03 · Member activity · RM 76.50
App session
2026-03-22 · OPLUMO Outlet 9
Points credited
2026-03-10 · Member activity · RM 86.70
Win-back campaign delivered
2026-02-26 · OPLUMO Outlet 9
Outlet purchase
2026-02-14 · Member activity · RM 96.90
Points credited
2026-02-02 · OPLUMO Outlet 9
Outlet purchase
2026-01-21 · Member activity · RM 107.10