Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 21759
VM0021759Membermember21759@example.test · +601110021759 · Preferred outlet: OPLUMO Outlet 17
Birthday SoonLunch
Consent Status
Opted In
Points Balance
553
Current loyalty balance
Lifetime Spend
RM 692
Across 23 visits
Total Visits
23
Since 2025-06-18
Average Order Value
RM 31
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
82d
2026-07-19
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
553 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-19 · OPLUMO Outlet 17
Outlet purchase
2026-07-07 · Member activity · RM 23.25
App session
2026-06-25 · OPLUMO Outlet 17
Points credited
2026-06-13 · Member activity · RM 26.35
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 17
Outlet purchase
2026-05-20 · Member activity · RM 29.45
Points credited
2026-05-08 · OPLUMO Outlet 17
Outlet purchase
2026-04-26 · Member activity · RM 32.55